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Report: Family of Panera Bread owner was an ‘enthusiastic’ Nazi supporterReport: Family of Panera Bread owner was an ‘enthusiastic’ Nazi supporter

The Reimann family, who owns JAB Holding Co., plans to donate $11.3 million to charity

Nancy Luna, Senior editor, Nation's Restaurant News

March 25, 2019

1 Min Read
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German-based JAB Holding Co., whose portfolio of U.S.-based brands include Panera Bread and Krispy Kreme, said it would donate $11.3 million to charity after learning that ancestors of the family-run company were “enthusiastic” supporters of Adolf Hitler, according to various media reports.

Albert Reimann Sr. and Albert Reimann Jr., whose present-day descendants own JAB Holding, also “used Russian civilians and French POWs as forced laborers,” said the Associated Press, citing a story by German tabloid Bild.

JAB Managing Partner Peter Harf told Bild that “recent internal research” by the Reimann family confirmed Bild’s findings.

“There is a very dark chapter in the radiant white success story of Germany's second richest family,” according to a translated version of the Bild article published Sunday.

A spokesman for JAB Holding said the firm would not comment beyond what Harf told Bild.

According to AP and Bild, Harf said the family and JAB are “ashamed” of what they’ve learned.

“There is nothing to gloss over. These crimes are disgusting.”

JAB’s portfolio also includes Pret a Manger, Peet's Coffee & Tea, Caribou Coffee Company, Einstein Noah Restaurant Group and Stumptown Roasters.

Contact Nancy Luna at [email protected]

Follow her on Twitter: @FastFoodMaven

About the Author

Nancy Luna

Senior editor, Nation's Restaurant News

Nancy Luna is a senior editor at Nation's Restaurant News and a contributing editor at Supermarket News. She covers the industry's largest and most talked about fast-food brands including McDonald's, Starbucks, Chipotle Mexican Grill, Taco Bell, Pizza Hut, KFC and Subway. She is an award-winning journalist with more than 25 years reporting experience. As a veteran business reporter based in Southern California, Nancy has covered some of the country's most beloved food and retail brands including In-N-Out, Taco Bell, Trader Joe's, Aldi, Whole Foods Market, Target and Costco. Luna is a graduate of Cal State Fullerton. When she's not digging for news on her beat, you can find Nancy regaling her fans about her latest dining adventures on her Fast Food Maven social media channels. Contact [email protected]  or follow her on Twitter at https://twitter.com/fastfoodmaven

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