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Shake Shack and DoorDash launch temporary dating site to promote the new Buffalo Chicken SandwichShake Shack and DoorDash launch temporary dating site to promote the new Buffalo Chicken Sandwich

Users who find a match get the menu item for free

Bret Thorn, Senior Food Editor

February 3, 2022

2 Min Read
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Shake Shack is teaming up with DoorDash to deliver romance as well as chicken sandwiches for the first two weeks of February.

Starting Feb. 3, the fast-casual chain and the delivery service have launched Eat Cute, a limited-time online dating site and chicken sandwich promotional vehicle.

People can visit the site, LetsEatCute.com, upload a picture, and tell how spicy they like it — presumably the 240-unit chain’s new spicy sandwich. Once users match with someone, the person they match with can send a promotional code for a free Buffalo Chicken Sandwich, which the chain launched as a limited-time offer on Jan. 25 for users of its mobile app and for everyone else on Jan. 28. The sandwich, made with a seasoned fried chicken breast in Buffalo sauce topped with ranch dressing and served over pickles and shredded lettuce on a toasted potato bun, starting at $7.79, along with Buffalo-spiced cheese fries, are available through April 25.

To promo is limited to orders of $20 or more.

The temporary dating site will only be up until Feb. 15, however.

Eat Cute doesn’t have a chat function, but users can post a link to their Instagram account for future conversations.

Shake Shack launched its first chicken sandwich, the Chick’n Shack, in early 2016 and it won the 2017 MenuMasters award for best new menu item of the year.

It has launched several fried chicken sandwich LTOs since then, including a Hot Honey Chicken Sandwich last June, and a Korean-inspired chicken sandwich with gochujang and kimchi last January.

Fried chicken sandwiches have been popular menu items throughout the pandemic, with dozens of chains launching new ones, as they travel well and are regarded as a comfort food by many people.

Shake Shack cites DoorDash as saying chicken sandwiches are among the top 10 menu items ordered each February.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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