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Shake Shack invests in variety of formats, tests tipping at 2 unitsShake Shack invests in variety of formats, tests tipping at 2 units

Fast-casual brand expands number of planned drive-thrus to as many as 10 through 2022

Ron Ruggless, Senior Editor

November 5, 2021

4 Min Read
Shake Shack Supply Chain 3Q Ron Ruggless Photo
Shake Shack Inc., at this location in Dallas, has posted a warning about possible supply-chain problems.Ron Ruggless

Shake Shack Inc. is set to open its first drive-thru unit, the first of as many as 10 planned, and is testing a tipping option at two restaurants as the brand evolves, executives said Thursday.

Randy Garutti, CEO of the New York City-based fast-casual brand, said the changes are coming as Shake Shack evolves well into the second year of the COVID-19 pandemic.

“Construction is coming together for our first few drive-thrus located across suburban locations in Kansas City, Minneapolis, Orlando and Detroit,” Garutti said in a third-quarter earnings call. “These are drive-thru heavy markets where we can optimize our learnings, adapt, pivot and add to the dialogue of this evolving new format for us.” The company has been discussing drive-thrus p...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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