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Shake Shack launches 99-cent delivery via its app in partnership with Uber EatsShake Shack launches 99-cent delivery via its app in partnership with Uber Eats

The chain to offer free fries with orders of $15 or more through March 31

Bret Thorn, Senior Food Editor

March 17, 2021

2 Min Read
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Shake Shack has teamed up with Uber Eats to launch delivery nationwide via its ordering app today.

The 310-unit fast-casual burger chain is charging a 99-cent flat fee for deliveries under $35. Larger orders are delivered for free.

The chain’s app users also will be able to track the order — an extension of what the New York City-based chain already offers for pickup.

In a release announcing the launch, Shake Shack said digital orders have been increasingly important to the chain since the pandemic started. App- and web-based sales in the fourth quarter of 2020 grew by 350% year-over-year and accounted for nearly 60% of total sales, it said.

Between March 2020 and Jan. 2021, the chain gained 2 million first-time purchasers via those channels, it added.

Although Shake Shack’s same-store sales have been improving since they bottomed out in March, there were still down by 17.4% for the quarter ended Dec. 30 compared to a year earlier, the company reported in January.

Shake Shack is promoting the launch with a free order of fries with every delivery order of more than $15 through March 31. It is also launching an ad campaign via Facebook, Instagram and Twitter.

“We’re thrilled to introduce delivery through our own app, offering guests a new way to get Shake Shack however and whenever they want it,” Shake Shack CEO Randy Garutti said. “With an influx of new and returning guests to our digital channels this past year, we’ve accelerated our digital investment. Delivery through the Shack app represents the latest innovation from Shake Shack and is reflective of our increasing focus on convenience across the broader Shake Shack experience.”

Related:Shake Shack plans to offer 6 hours paid time for COVID vaccinations

The chain is also in the process of redesigning its app and adding payment options including contactless payment, Apple Pay and Google Pay. It anticipates the redesign to be complete in the second half of 2021.

Contact Bret Thorn at [email protected] 

Follow him on Twitter: @foodwriterdiary

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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