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Shake Shack offers dry cleaning to promote its barbecue LTOShake Shack offers dry cleaning to promote its barbecue LTO

Guests who post pictures of their burgers or the stains they caused will get $10 vouchers at Tide Cleaners

Bret Thorn, Senior Food Editor

July 23, 2024

1 Min Read
shake shack tide voucher
Shake Shack's limited-time barbecue menu with a dry-cleaning voucherShake Shack

Shake Shack is offering dry cleaning services to customers who end up getting sauce on their clothing while eating items from its limited-time barbecue menu.

The fast-casual chain of more than 530 restaurants introduced the barbecue items in May. The seasonal menu features two different burgers, each with a different sauce, as well as fries with either the smoky or Carolina sauce, all with a propensity to drip.

The first 2,500 people who upload a picture of their Shake Shack burger or of the stain it caused to the chain’s “sauce insurance” microsite by July 31 will win a $10 voucher to use at any Tide Cleaners location nationwide.

As part of the promotion, Shake Shack also said it would donate $25,000 to Loads of Hope, Tide’s charitable initiative that cleans clothes for families in need during natural disasters.

Shake Shack vice president of brand marketing Mike McGarry said the promotion was inspired by the LTO Smoky Classic BBQ Burger and the Carolina BBQ Burger with Fried Pickles, and their sauces.

“When we launched our summer BBQ menu, we quickly realized how messy (and saucy) things can get,” he said in an email. “Instead of shying away from the mess, we decided to own it. Partnering with Tide Cleaners allows us to help guests feel good about daring to drip while enjoying our delicious BBQ offerings.”

Related:Shake Shack offering summertime merch

The Smoky Classic BBQ Burger is a beef patty topped with American cheese, bacon, pickles, fried onions, and smoky house barbecue sauce, and the Carolina BBQ Burger is a beef patty topped with pepper Jack cheese, bacon, fried pickles, and tangy-sweet Carolina-style barbecue sauce. Both are served on a toasted potato bun and priced starting at $8.99.

Contact Bret Thorn at [email protected] 

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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