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Shake Shack to give away burgers or chicken sandwiches next week depending on how long the Oscars ceremony runsShake Shack to give away burgers or chicken sandwiches next week depending on how long the Oscars ceremony runs

Nominees eat free on Sunday at the West Hollywood location

Bret Thorn, Senior Food Editor

March 8, 2024

2 Min Read
shake shack oscars smokeshack chicken shack
Shake Shack's SmokeShack and Chicken Shack

Shake Shack is guessing how long Sunday night’s Academy Awards ceremony will last and it’s offering customers a free sandwich no matter how long it runs in an apparent effort to encourage customers to use its digital platforms.

The New York City-based better burger chain predicts that the show will last for three hours and 31 minutes. If it’s shorter than that, customers can get a free SmokeShack burger, and if it’s longer, they get a free Chicken Shack sandwich.

The offer is available from the end of the ceremony on March 10 through March 18 with an order of $10 or more. Orders must be placed at a kiosk in a restaurant, via its website shakeshack.com, or through its app and the offer is redeemed by typing BIGWINS at checkout.

The chain is also giving free ShackBurgers to any nominees for the awards at its West Hollywood, Calif., location on the day of the Oscars ceremony with proof of identification.
That particular location will also be decked out for the awards with a red carpet, bright lights, and Shake Shack staff dressed in tuxedos. 

The SmokeShack is a cheeseburger with bacon, chopped cherry peppers, and proprietary ShackSauce on a toasted potato bun and normally sells for around $9. The Chicken Shack is priced slightly lower at around $8.70 and is breaded and fried chicken breast with lettuce, pickles, and buttermilk herb mayonnaise on a toasted potato bun.

Related:Shake Shack is testing combo meals and desserts at select locations

The ShackBurger being offered to nominees is a cheeseburger with lettuce, tomato, and ShackSauce on a toasted potato bun and normally sells for $7.39 in West Hollywood.

Shake Shack has long been encouraging its customers to order via its app, web site, or at restaurant kiosks because such orders tend to result in higher checks.

In the chain’s most recent earnings call, outgoing CEO Randy Garutti said kiosk orders result in check increases in the “high single digits.”

Contact Bret Thorn at [email protected] 

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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