Fast casual burger chain will focus on plant-based foods, cold beverages and core menu innovation; Grubhub delivery woes continue as same-store sales decline 3.6%
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To reverse declining guest traffic, Shake Shack plans to add more buzzworthy items to its menu this year, including Hot Chick’n Bites and innovative plant-based foods.
The New York City-based fast-casual chain, which is growing at a rapid pace, also plans to expand its line of cold beverages and is testing a smaller shake size.
“We’ll be ramping up menu innovation with a variety of buzzworthy LTOs, innovating around our core menu and expanding into new categories,” CEO Randy Garutti told investors during the chain's Monday afternoon conference call.
Shake Shack reported a 3.6% drop in same store sales for the quarter, ending a four-quarter streak of positive growth for the chain. For the same period last year, same-store sales increased 2.3...
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