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Shake Shack to promote Korean-influenced items with Valentine’s Day events in Los AngelesShake Shack to promote Korean-influenced items with Valentine’s Day events in Los Angeles

Musical artists Allie Schulz and Abigail Barlow to perform at the chain’s Culver City and West Hollywood locations

Bret Thorn, Senior Food Editor

February 6, 2024

2 Min Read
shake shack valentines day chicken
Shake Shack is hosting a Valentine's Day dinner at two locations in Los Angeles

Shake Shack is promoting the Korean-style menu items that it launched last month with two Valentine’s Day events in Los Angeles.

The chain’s Culver City location is hosting a “Swicy Date Night Experience” — “swicy” being a combination of sweet and spicy. With seatings at 6 p.m. and 8 p.m., guests who score a reservation will be treated to a live performance by musical artist Allie Schulz as well as a prix-fixe meal of the chain’s limited time Korean Style Fried Chicken, Spicy Korean BBQ Fries, Korean barbecue sauce and cheese sauce, and a gochujang caramel sauce sundae created for the event. Tickets are $80 for two people and include alcoholic or non-alcoholic beverages.

Meanwhile, Abigail Barlow will be performing at the West Hollywood location of Shake Shack where parties of four can buy tickets for a similar menu, but with the Korean BBQ Burger rather than the chicken sandwich, for $160. The New York City-based chain is calling that event the “Umami Dinner Party Experience.”

The chicken sandwich is made with fried chicken breast in a sweet-and-spicy gochujang-based glaze with notes of dried chile, ginger, and garlic, along with sesame seeds and white kimchi slaw on a toasted potato bun. The burger has fried onions and scallions along with a savory-salty Korean barbecue sauce with flavors of soy sauce, pear, garlic, ginger, doenjang, and sesame oil, among other flavors. It’s also on a potato bun.

Related:Shake Shack to promote white truffle menu with fine-dining experience at select locations

The fries have kimchi seasoning and are served with a side of Korean barbecue sauce.

A company spokesman said the gochujang glaze on the chicken sandwich is sweeter than the Korean barbecue sauce on the burger, adding that the latter is intended to accentuate the savory umami flavor of the beef.

The chicken and burger sandwich are normally offered starting at $8.49 and $7.79, respectively, and the fries are $3.99, or $4.99 with cheese sauce added.

Shake Shack was a fairly early adopter of Korean flavors, having first introduced chicken sandwiches, chicken bites, and fries with gochujang in early 2021.

Shake Shack experimented with more upscale dining opportunities last year in February and March when it offered white-tablecloth dining at 10 of its restaurants for guests sampling its limited-time white truffle menu.

Contact Bret Thorn at [email protected] 

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
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Instagram: @foodwriterdiary

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