The new marketing campaign is meant to help customers ‘jumpstart’ their healthy routine
.svg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale "Nation's Restaurant News")
Sweetgreen announced Tuesday the start of its “Green January” campaign, which will run through January 18 and encourage customers to maintain a healthy food routine through rewards in the fast-casual restaurant chain’s app.
The Los Angeles-based brand has also tapped Sweetgreen fan Melissa Wood-Tepperberg, founder of Melissa Wood Health, as a spokesperson for the campaign and to create a bowl, the Melissa Wood Health Bowl, for the menu.
Melissa Wood Health is an online health, wellness, and lifestyle platform “on a mission to create a more mindful way of life, accessible and attainable for all,” according to a release. The platform offers various workout programs including yoga, meditation, Pilates, and more.
“The new year is all about setting attainable goals,” said Sweetgreen chief brand officer Nathaniel Ru. “We’re excited to be working with Melissa to show that making healthy food choices doesn’t have to mean compromising on delicious, craveable ingredients.”
To help people reach these “attainable goals,” Sweetgreen is offering a chance to win a free year of Melissa Wood Health to customers who opt in to Green January, either through the website or the chain’s app. There will be five winners.
All customers will also receive $7 off if they order any of Sweetgreen’s core menu items or the Melissa Wood Health Bowl three times during the promotional period. In addition, Melissa Wood Health is offering the first month free to customers if they sign up for a membership using the code “Sweetgreen.”
The Melissa Wood Health Bowl features a base of arugula and kale, topped with chickpeas, carrots, cabbage, onions, broccoli, warm portobello mix, avocado, chili flakes, a drizzle of pesto dressing, and a lemon squeeze. The bowl will be available to order exclusively through the brand’s website or Sweetgreen app for delivery and pick-up during Green January.
“Sweetgreen connects its customers to real, wholesome food every day,” said Wood-Tepperberg. “I’m a firm believer that no matter where you are, and no matter how much time you have, it’s important to find a moment each day to do something that helps your overall well-being – food choice included.”
Sweetgreen has over 200 units.
