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Sweetgreen to acquire robot-powered Boston restaurant SpyceSweetgreen to acquire robot-powered Boston restaurant Spyce

Spyce is an automated fast-casual ‘better for you’ bowl concept with two locations in the Boston area

Joanna Fantozzi, Senior Editor

August 24, 2021

2 Min Read
Sweetgreen storefront
Sweetgreen announced its first acquisition post-IPO filing.Sweetgreen

Joanna Fantozzi

Los Angeles-based fast-casual restaurant chain Sweetgreen announced Tuesday the imminent acqusition of Spyce: a two-unit lunch bowls based out of Boston. Spyce has similar DNA to Sweetgreen, with its focus on grains and greens, but is also known for its robot-powered kitchen developed by MIT engineers.

With the acquisition, Sweetgreen said that it would be able to use Spyce’s automation technology ramp up the “quality, consistency, and efficiency” of their own “healthy fast food” brand.

“Spyce and Sweetgreen have a shared purpose,” said Jonathan Neman, co-founder and CEO of Sweetgreen, in a statement. “We built Sweetgreen to connect more people to real food and create healthy fast food at scale for the next generation, and Spyce has built state-of-the-art technology that perfectly aligns with that vision. By joining forces with their best-in-class team, we will be able to elevate our team member experience, provide a more consistent customer experience and bring real food to more communities.”

The main goals following the acquisition will be to allow Sweetgreen employees to focus more on hospitality and guest interaction than prepping food, invest in training for team members to learn new technology-based skills, improve customer wait times and order consistency, and enhance its menu while relying on new robotic technology.

“As operators in the healthy, fast casual space, sweetgreen has long been the brand that we have most admired,” said Michael Farid, co-founder and CEO of Spyce, in a statement. “We’re excited to come on board to join another inspiring, founder-led company, and to work together to blaze the trail for the future of this industry.”

This news was announced just two months after Sweetgreen filed for an IPO.

The acquisition is expected to close in the third quarter of 2021 and is subject to customary closing conditions.

Contact Joanna at [email protected]

Find her on Twitter: @JoannaFantozzi

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About the Author

Joanna Fantozzi

Senior Editor

Joanna Fantozzi is a Senior Editor for Nation’s Restaurant News and Restaurant Hospitality. She has more than seven years of experience writing about the restaurant and hospitality industry. Her editorial coverage ranges from profiles of independent restaurants around the country to breaking news and insights into some of the biggest brands in food and beverage, including Starbucks, Domino’s, and Papa John’s.  

Joanna holds a bachelor’s degree in English literature and creative writing from The College of New Jersey and a master’s degree in arts and culture journalism from the Craig Newmark Graduate School of Journalism at CUNY. Prior to joining Informa’s Restaurants and Food Group in 2018, she was a freelance food, culture, and lifestyle writer, and has previously held editorial positions at Insider (formerly known as Business Insider) and The Daily Meal. Joanna’s work can also be found in The New York Times, Forbes, Vice, The New York Daily News, and Parents Magazine. 

Her areas of expertise include restaurant industry news, restaurant operator solutions and innovations, and political/cultural issues.

Joanna Fantozzi has been a moderator and event facilitator at both Informa’s MUFSO and Restaurants Rise industry events. 

Joanna Fantozzi’s experience:

Senior Editor, Informa Restaurant & Food Group (August 2021-present)

Associate Editor, Informa Restaurant & Food Group (July 2019-August 2021)

Assistant Editor, Informa Restaurant & Food Group (Oct. 2018-July 2019)

Freelance Food & Lifestyle Reporter (Feb. 2018-Oct. 2018)

Food & Lifestyle Reporter, Insider (June 2017-Feb. 2018)

News Editor, The Daily Meal (Jan. 2014- June 2017)

Staff Reporter, Straus News (Jan. 2013-Dec. 2013)

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