Veggie Grill blends technology, efficiency and hospitality at first New York City locationVeggie Grill blends technology, efficiency and hospitality at first New York City location

Veggie Grill made its New York City debut last month with an updated version of its plant-based concept designed to serve the unique needs of the Big Apple.

The 2,000-square-foot store in Manhattan’s Flatiron District employs a mix of smart kiosk technology and high-touch service to elevate both the in-store and off-premise experience — all at a pace that can keep up with the city’s rapid-fire lunch hours.

"It's our first New York City location, so we built it for much higher throughput, and we have a dual kitchen infrastructure that allows us to support both delivery and high-volume in-store traffic," said Veggie Grill co-founder T.K. Pillan. "New York City is different than most other markets, so we built it accordingly."

Pillan was recen...