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Blaze Fast Fire’d Pizza is entering the growing fast-casual, artisan pizza niche
Lisa Jennings
A Wetzel’s Pretzels founder is poised to launch a new fast-casual pizza concept called Blaze Fast Fire’d Pizza that targets the growing niche for quick artisan pies.
Rick Wetzel, cofounder and president of Wetzel’s Pretzels with his wife Elise Wetzel, developed Blaze, which has a slew of high-profile investors, including former California First Lady Maria Shriver, movie producer John Davis and Boston Red Sox co-owner Tom Werner.
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The first Blaze restaurant is scheduled to open in August in Irvine, Calif., near the University of California–Irvine campus. Two more units are planned to open before the e...
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