Content Spotlight
Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
The metaverse is and will be the next generation of social media, the new home of the digital loyalty program and a massive branding opportunity for restaurants of all sizes
The metaverse — the Internet 3.0 playground that is often followed in the same breath by buzzwords like Web3, cryptocurrency, NFTs and blockchain — is Schrodinger’s digital universe: It simultaneously exists and does not exist (yet).
To a pre-teen, the metaverse is just a virtual platform where they can play online games and meet up with their friends virtually using programs like Roblox. To a marketing executive, the metaverse is an opportunity to dial up their brand’s social media presence to a whole new digital three-dimensional level. To a science-fiction fan, our first foray into the metaverse is just the start of a semi-dystopian future where people spend more time with their headsets strapped on escaping into a virtual reality uni...
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