After a successful run with smoked brisket last year, Chipotle Mexican Grill is innovating with beef again.
The fast-casual chain said Monday it is testing Garlic Guajillo Steak at 102 restaurants in select markets, including Denver, Indianapolis and Orange County, Calif., starting May 3.
The new flavor is described as bold and includes cuts of the chain’s Responsibly Raised steak seasoned with garlic and guajillo peppers, grilled on the plancha and cut into small bites. It is finished with fresh lime and cilantro. Prices vary by location but start at $11.50.
Guajillo chiles are one of the most common in Mexico and they are considered mild to moderately hot. It is the dried form of a mirasol pepper, according to Chili Pepper Madness.
“Garlic Guajillo Steak is full of flavor with a perfect little kick that complements our 53 real ingredients,” said Chris Brandt, Chipotle’s chief marketing officer, in a statement. “Menu innovation is an ongoing priority at Chipotle and we are always looking for new flavors to give our fans new ways to Chipotle.”
Chipotle rolled out Pollo Asado in March, which was the first new chicken menu item in 29 years. In the company’s first-quarter earnings report last week, CEO Brian Niccol said the Pollo Asado was the most popular new protein to date.
The smoked brisket limited-time offer last fall also ended early, in part because the menu item was so popular. The higher cost of beef — as well as avocados and paper goods — contributed to a 100-basis-point increase in cost of sales, which were 31% in the first quarter.
For a limited time, Chipotle is offering a $0 delivery fee with promo code DELIVER at U.S. restaurants from May 2-6.
Contact Lisa Jennings at [email protected]
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