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Fast-casual brand says 40% of sales came through digital channels in January
As Wingstop Inc. expands into more international markets, company executives said Wednesday they are looking more closely at how to increase speed of service.
The fast-casual brand is also testing lockers for pick-up orders at four restaurants in its home market of Dallas, which could alleviate customers waiting on line for orders.
About 80% of Wingstop’s sales are for off-premise consumption, said Charlie Morrison, Wingstop CEO and chairman, told analysts on a fourth-quarter earnings call. And in January, the company passed 40% of sales arriving through digital channels.
Morrison, who just returned from visiting restaurants in France and the United Kingdom, said that with enhanced kitchen technology and improved operational flow he was “ve...
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