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Wingstop eyes technology, lockers and dark kitchens to speed serviceWingstop eyes technology, lockers and dark kitchens to speed service

Fast-casual brand says 40% of sales came through digital channels in January

Ron Ruggless, Senior Editor

February 19, 2020

4 Min Read
Wingstop Tests PickUp Lockers Dallas
Wingstop is testing pick-up lockers at four Dallas-area locations.Wingstop Inc.

As Wingstop Inc. expands into more international markets, company executives said Wednesday they are looking more closely at how to increase speed of service.

The fast-casual brand is also testing lockers for pick-up orders at four restaurants in its home market of Dallas, which could alleviate customers waiting on line for orders.

About 80% of Wingstop’s sales are for off-premise consumption, said Charlie Morrison, Wingstop CEO and chairman, told analysts on a fourth-quarter earnings call. And in January, the company passed 40% of sales arriving through digital channels.

Morrison, who just returned from visiting restaurants in France and the United Kingdom, said that with enhanced kitchen technology and improved operational flow he was “ve...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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