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Wingstop opens sports-themed conceptWingstop opens sports-themed concept

Ron Ruggless, Senior Editor

March 21, 2012

1 Min Read
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Ron Ruggless

Wingstop Restaurant Corp. opened Tuesday its new Wingstop Sports concept in Brownsville, Texas, offering an expanded fast-casual menu and, for the first time, grilled items.

The 2,800-square-foot restaurant seats 98 customers and offers limited table service and a take-out counter.

“[Wingstop Sports] takes our great, original restaurant theme a step further with the addition of several new menu items, and combines that platform with a larger footprint for watching parties and more dine-in traffic,” Jim Flynn, president and chief executive of Richardson, Texas-based Wingstop Restaurant Corp., said in a statement.

The Sports unit offers more seating than a typical Wingstop restaurant, and more televisions for sports enthusiasts to watch games.

Troy Aikman, Wingstop spokesman, board member and retired Dallas Cowboys quarterback, led the opening ceremonies.

“The Rio Grande Valley is home to some of the most loyal and dedicated sports fans I’ve seen, so it’s fitting that we launch our new sports-themed concept here,” he said.

In addition to Wingstop’s wings in 10 proprietary flavors, the new Sports unit features a grill, appetizers, sandwiches, salads, sides and desserts. The unit also offers beers, wine and a new signature drink, the Spicy Mango Margarita.

Take a look at Wingstop Sports' menu; story continues below


Wingstop Sports is open from 11 a.m. to midnight daily.

Wingstop, which was acquired in 2010 by Roark Capital Group of Atlanta, has 510 restaurants in 34 states and Mexico.

Contact Ron Ruggless at [email protected].
Follow him on Twitter: @RonRuggless

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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