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Wingstop says it’s prepared to deal with poultry price increasesWingstop says it’s prepared to deal with poultry price increases

Quick-service brand sees U.S. same-store sales increase 20.7% in Q1

Ron Ruggless, Senior Editor

April 28, 2021

3 Min Read
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Labor pressures in the restaurant industry have also impacted poultry processing, sending bone-in chicken wing prices on the spot market more than 50% higher in the past quarter and increasing food costs, Wingstop Inc. executives said Wednesday.

Michael Skipworth, chief financial officer of the Dallas-based quick-service brand, said on Wingstop’s first-quarter earnings call that the “effective year-over-year increase in the price we paid for wings was 25.8%.”

Skipworth said Wingstop was able to keep the effective price increases lower than the implied market value through a “combination of our data-driven approach to menu pricing and the wing-price mitigation strategy in place with our largest poultry suppliers.” Wingstop’s menu offers bot...

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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