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Wingstop transaction growth drives 12.8% same-store sales increaseWingstop transaction growth drives 12.8% same-store sales increase

The chain said 80% of units will have delivery by end of year

Nancy Luna, Senior editor, Nation's Restaurant News

August 1, 2019

2 Min Read
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Systemwide same store sales at Dallas-based Wingstop increased 12.8% for the quarter, a jump driven primarily by an increase in transactions — an enviable metric in an industry challenged by sluggish guest counts.

Most brands with positive same-store sales have tied the upturn to an increase in menu prices. But Wingstop said most of its boost is coming from transaction growth, not a rise in menu prices.

“We’re very happy with that,” CEO Charlie Morrison told investors Thursday morning during a conference call.

Morrison noted that digital orders are contributing slightly to sales but not the main reason for the growing comp sales. Delivery, which typically comes with a higher check average, is available in nearly 60% of stores. The company s...

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About the Author

Nancy Luna

Senior editor, Nation's Restaurant News

Nancy Luna is a senior editor at Nation's Restaurant News and a contributing editor at Supermarket News. She covers the industry's largest and most talked about fast-food brands including McDonald's, Starbucks, Chipotle Mexican Grill, Taco Bell, Pizza Hut, KFC and Subway. She is an award-winning journalist with more than 25 years reporting experience. As a veteran business reporter based in Southern California, Nancy has covered some of the country's most beloved food and retail brands including In-N-Out, Taco Bell, Trader Joe's, Aldi, Whole Foods Market, Target and Costco. Luna is a graduate of Cal State Fullerton. When she's not digging for news on her beat, you can find Nancy regaling her fans about her latest dining adventures on her Fast Food Maven social media channels. Contact [email protected]  or follow her on Twitter at https://twitter.com/fastfoodmaven

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