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Arby's to offer venison sandwich at 17 restaurantsArby's to offer venison sandwich at 17 restaurants

Limited-time offer ties into hunting season campaign

Bret Thorn, Senior Food Editor

October 26, 2016

2 Min Read
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Deer meat will enter the quick-service supply chain next week when Arby’s introduces a venison sandwich at 17 locations in Wisconsin, Minnesota, Michigan, Pennsylvania, Tennessee and Georgia, in communities where deer hunting is popular.

All locations serving the venison sandwiches are company owned.

The sandwich’s description sounds more like something from a fine-dining restaurant than a quick-service chain. It will be made with thick-cut venison that has been marinated in garlic, salt and pepper, and then cooked for three hours. The venison is served on a toasted roll with fried onions and a Cabernet steak sauce infused with juniper berries.

A spokeswoman for Arby's said the venison is from free-range, grass-fed, farmed deer. The sandwich is priced at $5.

“Hunters hunt the meats, and we have the meats, so it makes sense for us to connect with them and offer a sandwich that they can’t get at any other restaurant chain,” Arby’s chief marketing officer Rob Lynch said in a press release. “We’re a brand that’s not afraid to take risks, and while the venison sandwich is probably the biggest stretch for us yet, it’s incredibly delicious, and we can’t wait to get it in the hands of our guests. You won’t leave a hunt empty-handed after stopping by Arby’s."

The sandwich will debut on Oct. 31, at a Nashville, Tenn., location, where it will be available through Nov. 3. It will next be available from Nov. 4-6, at locations in Superior, Wis.; St. Louis Park, Minn.; Cloquet, Minn.; St. Cloud, Minn., and Atlanta.

From Nov. 12-15, the sandwich will be offered in the Michigan towns of Clio, Cedar Springs, Plainwell and Birch Run. And from Nov 25-28, it will be served in the Pennsylvania communities of Bethel Park, Bellevue, Leechburg and three locations in New Castle.

The introduction coincides with Arby’s “It’s Meats Season” campaign, which celebrates the start of hunting season and reinforces the Atlanta-based chain’s meat-forward message and slogan, “We have the meats.”

Arby's has more than 3,200 locations nationwide.

Contact Bret Thorn at [email protected]
Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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