Content Spotlight
Tech Tracker: How digital tech is capitalizing on the hot restaurant reservations market
Tock and Google now offer experience reservations; Diibs launches as a platform for bidding on last-minute reservations
October 23, 2009
Elissa Elan
CANTON Mass. Baskin-Robbins introduced Thursday a Double Header cone with a swirl of vanilla soft-serve on one side and a scoop of ice cream on the other.
The Double Header sells for a recommended $2.22, the chain said.
“We’re thrilled to be able to provide customers a fun new way to enjoy even more flavor combinations,” said Srinivas Kumar, chief brand officer for the more 6,000-unit Baskin-Robbins. “This fun cone lets customers choose their favorite flavor and try something new, like adding the smooth soft serve.”
Baskin-Robbins is a division of Canton-based Dunkin' Brands Inc.
Contact Elissa Elan at [email protected].