Burger King to roll out McRib rivalBurger King to roll out McRib rival

Burger King's forthcoming BK Rib Sandwich rivals competitor McDonald's McRib.

In a clear attempt to rival McDonald’s limited-time McRib offering, Burger King is launching its own rib sandwich on its summertime menu.

Burger King told USA Today that it plans to roll out a new BK Rib Sandwich nationwide on May 21. The limited-time offer is made of a boneless patty covered in sauce, topped with pickles and served on a sweet bun.

The recommended price for the BK Rib Sandwich, according to USA Today, is $3.49, or $5.59 as part of a meal.

RELATED
• Burger King tweaks menu after 1Q sales decline
• Burger King introduces turkey burger
• More quick-service restaurant news

Burger King had planned to announce its summer menu Thursday but leaked some menu items, such as the BK Rib Sandwich and the return of last-year’s Memphis BBQ Pulled Pork Sandwich and sweet potato fries.

In 2010, Burger King tried adding actual bone-in ribs to its menu. The ribs were available as part of an eight-piece combo for a suggested $8.99 and were eventually removed from the menu due to low sales.

Miami-based Burger King has nearly 13,000 locations systemwide, about 97 percent of which are franchised.

• Slide show: See the full Burger King summer menu

Contact Erin Dostal at [email protected].
Follow her on Twitter: @ErinDostal