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California Tortilla adds pork-based LTOsCalifornia Tortilla adds pork-based LTOs

Paul Frumkin, Managing Editor

July 20, 2009

1 Min Read
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Paul Frumkin

ROCKVILLE Md. California Tortilla, the 39-unit fast-casual Mexican chain based here, has added three pork carnitas-based items to its Limited Time Offer menu for the third quarter.

The three LTO selections are Carnitas Verde Burrito, BBQ Carnitas Quesadilla and Carnitas Tacos. They debuted last week.

The Carnitas Verde Burrito, which is priced at $6.49, contains Mexican rice, carnitas Ñ or shredded and browned pork Ñ chili verde sauce, sour cream, salsa, and romaine lettuce.

The BBQ Carnitas Quesadilla also is priced at $6.49 and is filled with Jack cheese, carnitas, BBQ sauce, and chopped scallions.

The Carnitas Taco, which sells for $2.59, contains carnitas, jack cheese, cabbage slaw, fresh salsa and cilantro.

The three new specials were initially promoted on Facebook and Twitter.

Previous LTOs include Philly Cheesesteaks, Fish Tacos, Pulled BBQ Pork Burritos and Edible Bowls.

The three new selections are "selling pretty well," a California Tortilla spokeswoman said.

Contact Paul Frumkin at [email protected]

About the Author

Paul Frumkin

Managing Editor, Nation’s Restaurant News

After graduating from the State University of New York at New Paltz with a degree in English, Paul Frumkin attended the Culinary Institute of America in Hyde Park, N.Y., graduating with honors in 1980. That year he moved to New York City where he worked for several foodservice and hotel publications. In 1984 he co-wrote “The Norman Table, The Traditional Cooking of Normandy,” with chef-restaurateur Claude Guermont. The cookbook, which was published by Charles Scribners Sons, won the “Best European Cookbook” award from the International Association of Culinary Professionals in 1985. He joined Nation’s Restaurant News in 1990 and has held a number of editorial positions there. He currently covers legislative policy and the Northeast for NRN.

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