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Chains celebrate international cannabis day with 4/20 promotionsChains celebrate international cannabis day with 4/20 promotions

The unofficial pot holiday inspires discounts and munchie-inspired menu items

Bret Thorn, Senior Food Editor

April 19, 2023

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There are many potentially fun unofficial holidays in the United States, especially at this time of year, starting probably with Saint Practice Day, observed on the weekend before Saint Patrick’s Day to give celebrators a head start on drinking. That’s followed by Pi Day on March 14, or 3/14, since the mathematical constant starts with 3.14, which people celebrate by eating pie. Next comes 3/16 honoring professional wrestler Steve Austin, who famously misappropriated a Biblical verse from the Book of John and coined the term Austin 3:16.

The fun continues into May with Star Wars Day on May 4th (because, “May the Fourth be with you”). 

In the middle of it all is April 20, which for many mostly obscure and apocryphal reasons is international cannabis day. 

420, or 4/20, or 4:20, is now widely recognizable shorthand for cannabis, and April 20 is celebrated by aficionados and casual pot smokers alike. Now that the drug is legal for recreational use in 21 states, and in our nation’s capital, and legal for medical use in another 16 states — even though the federal government still classifies it as a Schedule 1 narcotic, as illegal as cocaine and heroin — numerous restaurant chains have announced promotions to  mark this most mellow of occasions.

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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