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Chains offer options for people to treat themselves in the new yearChains offer options for people to treat themselves in the new year

Indulgent items from Bruster’s Real Ice Cream, Cinnaholic, Cold Stone Creamery, Donatos, Freddy’s Frozen Custard and Steakburgers, IHOP , Insomnia Cookies, Krispy Kreme, Lion’s Choice, and Wetzel’s Pretzels

Bret Thorn, Senior Food Editor

January 31, 2023

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Estimates of what percentage of people make resolutions to eat more healthfully in the new year run as high as 50%. That means that half of your customers or more have made no such commitments. They want tasty food and lots of it, and restaurants are happy to oblige.

January is always a popular month for chocolate, because it’s winter and because chains are gearing up for Valentine’s Day in February. So there are chocolate items from Bruster’s, Cinnaholic, Cold Stone Creamery, Freddy’s, Insomnia Cookies, Lion’s Choice, and Wetzel’s Pretzels. 

IHOP is taking a different route, dressing its pancakes in indulgent sweetened fruit and whipped topping as it reprises its Rooty Tooty Fresh and Fruity offerings from decades ago. 

Krispy Kreme has partnered with the increasingly popular cookie company, Biscoff, to fill its doughnuts and glaze them with cookie butter.

Donatos, meanwhile, has rolled out new varieties of cheesy bread with pepperoni and bacon.

Read on to see more details about these new items that empower guests to treat themselves.

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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