This is a regular feature showcasing the popularity and potential uses of ingredients on the rise. All data is provided by Datassential.
September 12, 2022
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Fried chicken breast on a biscuit has long been a staple breakfast in the Southeast, but the growing popularity of fried chicken sandwiches in general has paved the way for this item to break out as a new favorite in the rest of the country, and not just during the morning daypart.
Although classically served simply as-is — boneless fried chicken, unadorned, on a biscuit — it can be dressed up with honey, barbecue sauce or any other number of condiments. In fact, legend has it that Nashville hot chicken started as a breakfast item, prepared by a woman seeking to punish her husband after a night of infidelity. As fortune would have it, he loved spicy food and a new popular sandwich was born.
The chicken biscuit in general is quite popular. According to market research firm Datassential’s FLAVOR tool, 73% of consumers who have tried it say they like it or love it.
Datassential reports that chicken biscuits are currently found on 1.1% of U.S. menus, up 57% over the past four years.
Click through the gallery or watch this video to learn more about this Flavor of the Week and see how one restaurant is using it on its menu.
