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Cold Stone extends ‘cupcake’ LTOCold Stone extends ‘cupcake’ LTO

Ron Ruggless, Senior Editor

April 24, 2009

1 Min Read
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Ron Ruggless

SCOTTSDALE Ariz. Cold Stone Creamery said Friday it is extending the limited-time offer promotion of its ice cream cupcakes after they contributed to sales increases in February and March.

The cupcakes, which feature cake and ice cream in a chocolate cup and are iced to resemble an actual cupcake, sell in six packs for between $9.99 and $14.99, depending on the location.

The company said that by mid-April it had sold more than 1.8 million of the cupcakes at its 1,450 locations.

“It’s exciting to see an uptrend in sales in an otherwise down-trending industry,” said Dan Beem, president of Cold Stone Creamery. “We’re actively pursuing new opportunities in new products, co-branding and partnerships.”

In February, Cold Stone Creamery announced a co-branding test initiative with Tim Hortons and Rocky Mountain Chocolate Factory. The company has also been introducing new product lines, such as Jell-O flavor-inspired ice cream, cheesecakes and Country Time Lemonade sorbet.

Cold Stone Creamery is a division of Scottsdale-based Kahala Corp.

Contact Ron Ruggless at [email protected].

Read more about:

Cold Stone Creamery

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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