The Maplehouse Egg Sandwich plays into the sweet-and-savory trend
Einstein Bros Bagels is introducing its first limited time offer since 2021 with the launch of the Maplehouse Egg Sandwich.
Priced starting at $6.99 and available through the summer, the breakfast sandwich is made with eggs, sausage, bacon, cheddar cheese, honey almond cream cheese, and a drizzle of syrup on the chain’s new Maple French Toast Gourmet Bagel.”
“We’ve held nothing back in creating the ultimate sweet and savory breakfast experience,” Chad Thompson, head of culinary innovation for the Denver-based chain of more than 600 locations. “We brought in savory pork sausage and created the new … bagel to hold even more syrup, crispy bacon, sausage and fresh-cracked eggs.”
The last LTO Einstein introduced was the Texas Brisket Egg Sandwich, made with smoked beef brisket, melted cheddar cheese, an egg and chipotle sauce on a new jalapeño-bacon bagel, priced at $6.79, that was launched in February of 2021, although the chain did also test queso that fall. The cheese sauce was mixed with whipped jalapeño salsa and green chiles and was available as a sandwich add-on for 75 cents.
Sweet-and-savory menu items have been an ongoing trend for a while now — in fact, McDonald's introduced its sweet-and-savory breakfast sandwich, the McGriddle, in 2003 — particularly with sweet and spicy ingredients such as hot honey being added to many pizzas and an assortment of sandwiches and other items.
Shake Shack has been promoting its line of Korean-inspired items, including a fried chicken sandwich with gochujang glaze, a burger with savory-salty Korean barbecue sauce, and fries with the same sauce, as “swicy,” or sweet and spicy.
Starbucks also joined the sweet heat fray recently with the introduction of Spicy Lemonade Refreshers, in pineapple, dragon fruit, and strawberry flavors, each spiked with a proprietary chile powder blend.
Contact Bret Thorn at [email protected]
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