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Firehouse Subs rolls out Cherry Lime-Aid systemwideFirehouse Subs rolls out Cherry Lime-Aid systemwide

Ron Ruggless, Senior Editor

October 2, 2009

1 Min Read
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Ron Ruggless

JACKSONVILLE Fla. Firehouse Subs said it has rolled out Cherry Lime-Aid, a popular drink in its Jacksonville-area stores, to the entire 374-unit system.

Cherry Lime-Aid has been offered in Firehouse Subs’ flagship locations in Jacksonville since the first restaurant opened and remains a top-selling beverage in that market, the company said.

Robin Sorensen, who co-founded Firehouse Subs with brother Chris, said, “When my brother and I opened the first Firehouse Subs in 1994, we made the decision to include the drink on the menu, as it is a natural thirst quencher for our hearty subs."

The company said it was seeing increased popularity of non-carbonated beverages, a niche filled by the mixture of fresh squeezed lime, blended cherries, simple syrup and ice.

Contact Ron Ruggless at [email protected].

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About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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