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Lisa Jennings
ST. LOUIS The Six Dollar Thickburger is back by popular demand at Hardee’s, CKE Restaurant Inc. officials said Monday.
First introduced in 2002, the Six Dollar Burger line includes a half-pound, charbroiled Black Angus beef patty topped with two slices of American cheese, mayonnaise, ketchup, mustard, red onion, pickles, tomato and lettuce on a sesame-seed bun.
Named the Six Dollar Burger because $6 is about the price consumers might expect to pay for a premium burger at a casual-dining restaurant, the product inspired Hardee’s Thickburger line, which Hardee’s officials also describe as “sit-down restaurant” quality, although the latter includes a one-third pound patty.
The Six Dollar burger line is also available at the 1,195-unit Carl’s Jr. chain, which also is owned by Carpinteria, Calif.-based CKE Restaurants Inc.
Hardee’s eliminated the Six Dollar burger last year as part of a routine effort to refresh the menu, officials said. However, the 1,908-unit chain has received many requests from guests to bring it back, said Brad Haley, CKE’s executive vice president of marketing.
“In fact, when we first introduced the Six Dollar Thickburger back in 2002, it received rave reviews from customers and critics alike,” he said. “So, it’s not surprising that so many of our competitors are still trying to copy this awesome burger, but none have come close yet.”
The Six Dollar Burger is available at participating Hardee’s for a recommended $3.99, or $5.99 as part of a combination meal with Natural Cut Fries and a beverage.
Contact Lisa Jennings at [email protected].
