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Lisa Jennings
CARPINTERIA Calif. Hardee’s is borrowing from fine dining to jazz up its patty melt with the new Portobello Mushroom Melt Thickburger, introduced Monday.
The new limited-time offer includes a third-pound of charbroiled Black Angus beef, topped with portobello mushrooms sauteed in garlic-butter sauce, along with caramelized grilled onions and two slices of Swiss cheese, melted between slices of sourdough bread.
The Portobello Mushroom Melt Thickburger will be sold at participating Hardee’s locations for a recommended $3.79, or as part of a combination meal, including Natural Cut fries and a drink, for $5.79.
Anew commercial will begin airing next week to promote the new burger featuring a “young, hungry guy” who shares a meal with his grandfather. The elder doesn’t believe anything could possibly improve a traditional patty melt -- until he tries the Hardee's new mushroom melt version.
Owned by Carpinteria, Calif.-based CKE Restaurants Inc., the Hardee’s chain includes 1,915 restaurants.
Contact Lisa Jennings at [email protected].
