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Industry celebrates culinary creativity at MenuMasters AwardsIndustry celebrates culinary creativity at MenuMasters Awards

Chef Stephan Pyles, Shake Shack, Panera Bread among honorees at 20th anniversary gala

Bret Thorn, Senior Food Editor

May 21, 2017

5 Min Read
Nation's Restaurant News MenuMasters Awards
Steph Grant Photography

This is part of NRN’s special coverage of the 2017 NRA Show, being held in Chicago, May 20-23. Visit NRN.com for the latest coverage from the show, plus follow us on Twitter and Facebook.

“I had duck tongue and pancakes not two feet from each other. How amazing is that?” said Billy Dec as he welcomed guests to the 20th annual MenuMasters Awards, presented by Nation’s Restaurant News and sponsored by Ventura Foods.

Dec, founder and CEO of Chicago-based hospitality company Rockit Ranch Productions, was master of ceremonies for the celebration, which recognizes culinary innovation in foodservice, from quick service to fine dining.

MenuMasters Innovator of the Year Stephanie Izard, a Chicago-based chef and restaurateur, served crispy duck tongues with tuna poke, paired with a Parker Station Pinot Noir from Santa Barbara, Calif.

Her station at the party was between Denny’s, which won the award for Best Menu Revamp for its buttermilk pancakes — topped with salted caramel and bananas, and paired with Veuve du Vernay, a French sparkling rosé — and that of Stephan Pyles, this year’s inductee into the MenuMasters Hall of Fame. Pyles served lobster tamale pie paired with Rodney Strong Chalk Hill Chardonnay from California’s Sonoma Coast. 

“MenuMasters is something that Ventura holds so dear because it fits our company,” Ventura Foods CEO Chris Furman told the crowd at The Drake Hotel in Chicago, noting that the company focuses on developing custom products for foodservice operators. 

Pyles, accepting his induction into the hall of fame, reflected on the past 20 years and the inductees who came before him — including Wolfgang Puck, Paul Prudhomme, José Andrés and Norman Van Aken. He said the honor was on par with winning a James Beard Award.

“I am incredibly honored to receive this award tonight,” he said, noting that his predecessors “absolutely changed the essence of our way of cooking.”

Pyles, who is credited with spearheading the development of Southwestern Cuisine in the 1980s, thanked his staff over the years “for making me maybe better than I really am, and I’m okay with that.”

He also had high praise for NRN, citing the publication’s reporting for helping him to innovate.

In accepting her award as innovator of the year, Izard said the city where she operates helps spur innovation.  

“We kind of think Chicago is the jam for restaurants,” she said, adding that she was lucky to be in a city where guests challenge them, “and we do the same to them.”

The award for Best New Menu Item went to Shake Shack, for its Chick’n Shack, the fast-casual chain’s new fried chicken sandwich, which was paired with Blue Moon beer.

“I think in the end we just made what we wanted to eat,” said Gillian Ortiz, Shake Shack’s manager of culinary development and R&D.

Panera Bread was honored in the Healthful Innovation category for its 100-percent clean menu, which has no artificial ingredients. The bakery-café chain served a watermelon and feta salad over grains, including freekeh and daikon seeds, paired with two of its own beverages, prickly pear hibiscus fresca and blood orange lemonade.

In accepting the award, John Taylor, Panera’s director of concept development, said that for a restaurant to succeed, it has to be relevant. Offering an additive-free menu is one way that Panera strives to do that.

“We call that food as it should be,” he said, adding that he and his team sought to make a positive impact on the entire food system.

By Chloe, the New York-based vegan chain, was named Trendsetter of the Year. The fast-casual concept served its guacamole burger, paired with a Lagunitas IPA.

“We think we are on the cutting edge of what the next generation of restaurants will be,” senior vice president of development David Selinger told the crowd, adding that although the chain has just six locations, he expects it to be in every city in the country.

In accepting the award for Best Menu Revamp, Sharon Lykins, Denny’s senior director of product innovation, said the refurbished menu “was truly a definition of collaboration,” from CEO John Miller to the unit-level team members who prepared the food every day 

P. F. Chang’s won the award for Best Limited-Time Offer for its Local Favorites Menu, which allowed unit-level operators to select specials that they thought their customers would like best. The casual-dining chain served spicy Flaming Red Wontons, paired with Louis M. Martini Cabernet Sauvignon, from California’s Sonoma Coast. 

Yuji Iwasa, P.F. Chang’s director of culinary innovation, praised his team, as well as the “awesome people” of Chicago who welcomed him and his team to the city.

“Inspiration is what drives innovation,” he said 

Brigham Young University won the award for Best Line Extension for its Aloha Plate, a traditional Hawaiian plate lunch comprised of two scoops of rice, one scoop of macaroni salad and a choice of protein — at the party, that protein was shoyu chicken — paired with Borgo Conventi Pinot Grigio from Friuli-Venezia Giulia in Italy. The dish is priced at $5.95, and the university has sold more than $900,000 of the meals since the offer began last year.

Dean Wright, BYU’s director of dining services, said students want both value and authenticity, and the Aloha Plate delivers.

Rounding out the ceremony was Laura Viscusi, vice president and group publisher of Nation’s Restaurant News, as well as sister publications Food Management, Restaurant Hospitality and Supermarket News.

She thanked Ventura senior vice president Jim Goggin for his creativity in developing the MenuMasters program and presented him with a still-wet painting of the night’s festivities that artist Lothar Speer made during the celebration.

Contact Bret Thorn at [email protected]

Follow him on Twitter: @foodwriterdiary

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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