Sponsored By

KFC, Wendy's offer spicy chickenKFC, Wendy's offer spicy chicken

Bret Thorn, Senior Food Editor

January 5, 2010

2 Min Read
Nation's Restaurant News logo in a gray background | Nation's Restaurant News

Bret Thorn

LOUISVILLE Ky. Two quick-service giants are promoting bite-size spicy chicken offerings in the run-up to Super Bowl Sunday, which is often touted as the biggest day of the year for wing sales.

KFC, which usually promotes chicken wings in some way in January, is offering 30 of its new "fiery" grilled wings for $19.99 at participating restaurants in its 5,200-unit system. Wendy’s, meanwhile, is selling its new spicy chicken nuggets — breaded, fried white meat flavored with three types of peppers — at the price of five for 99 cents.

Wendy's, a subsidiary of Atlanta-based Wendy’s/Arby’s Group Inc., entered the chicken “wing” market last June, introducing three boneless flavors to its 6,623 units.

The boneless wings are actually made from chicken breast meat, a product that usually is more expensive than wings, although that trend has been reversed for the past several months, according to the National Chicken Council.

Aspokesman for the chicken producers’ trade body also said that Super Bowl Sunday accounted for about 4 percent of annual wing sales.

KFC, a subsidiary of Yum! Brands Inc. of Louisville, Ky., introduced its fiery grilled wings on Dec. 28 with television and online promotions, including the 30-for-$19.99 coupon, which is good through Feb. 14 and can be downloaded from KFC.com.

Company spokesman Rick Maynard said the wings were primarily targeting men aged 18 to 34.

“Nothing goes with football like hot wings,” Maynard said. “Super Bowl Sunday is our biggest wing sales day of the year, so we’re excited to be able to offer fiery grilled wings to football and wing fans this year.”

KFC is also promoting the wings with a “Wingatology Sweepstakes.” Customers who pay with Visa cards are automatically entered for a chance to win a VIP trip to a college basketball conference tournament game, a trip to ESPN headquarters to meet sportscaster Jay Bilas and watch the ESPN Bracketology Special live in the studio, a large screen television and $3,000 cash.

KFC has more than 15,000 units worldwide.

 

Contact Bret Thorn at [email protected].

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.