Pizza Hut takes aim at gamersPizza Hut takes aim at gamers

DALLAS Pizza Hut is looking to increase online orders by targeting video-game fans with a “Gamer Fantasy Package” sweepstakes.

As part of the promotion, Pizza Hut has reintroduced the calzone-style P’Zone, which contains toppings and mozzarella cheese inside a folded 12-inch pizza crust and served with marinara sauce. P’Zones come in classic, meaty and pepperoni versions. The price is $5.99 for one or $10.99 for two.

Through July 26, customers who place orders at www.pizzahut.com can enter to win the sweepstakes package, which is valued at more than $10,000. It includes a 60-inch LG Plasma TV; Xbox 360, Nintendo Wii and PlayStation3 gaming systems; a Bose Home Theater System; a Berkline home theater seating set; and a popcorn machine.

Pizza Hut also will award the winner a year’s worth of free pizza.

GameFly.com, an online video game rental service and Pizza Hut’s promotional partner, will supply the winner with a free one-year subscription. Everyone who orders online will win 30 days of free game rentals from GameFly.com.

Five first-prize winners will receive one-year trial memberships to GameFly.com, and 500 second-prize winners will receive 60-day trial memberships.

Pizza Hut, a division of Yum! Brands Inc., has about 6,200 U.S. units.