Discover how data-driven insights are revolutionizing food trend analysis, giving you the keys to stay ahead in the dynamic world of food and beverage. From the plant-based evolution to social media fads, learn how to spot the next big flavors before they hit the plate!
May 8, 2024
Key takeaways:
In the competitive food and beverage industry, the quest for the next breakthrough idea never ends. Forecasting trends used to be a hit-or-miss affair that relied heavily on extensive, labor-intensive data gathering and ultimately, guesswork. Today, leveraging data allows us to predict emerging trends with precision, giving us a strategic advantage in staying ahead of the curve.
We sat down with Datassential Trendologist Claire Conaghan, who shares best practices in taking a data-backed approach to predicting the next big thing in food and beverage. We covered a wide range of topics, including:
Data sample size tricks to getting the best results, and how looking outside of your category can identify compelling trends
The distinction between fads and trends, and the pivotal role social media plays in shaping them
Understanding the Menu Adoption Cycle, and how it can help you shift from reacting to current trends to anticipating and capitalizing on future ones
How analyzing declining trends can often unveil new and exciting food trend opportunities waiting to be discovered
