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Quaker Steak introduces Triple Atomic sauceQuaker Steak introduces Triple Atomic sauce

Ron Ruggless, Senior Editor

December 8, 2009

1 Min Read
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Ron Ruggless

SHARON Pa. Quaker Steak & Lube, the 30-unit automotive-theme chain known for its 21 chicken wing sauce varieties, recently debuted its hottest sauce, the Triple Atomic, and will be promoting it with a YouTube video contest.

The user-generated Triple Atomic Tough Video Challenge, set to begin Dec. 12, will ask consumers to demonstrate their firepower with a 30-second video uploaded to TripleAtomicTough.com. Ten finalists will be chosen by a panel of judges and posted on Quaker Steak’s Facebook page, where customers can vote on their favorite. The winner will receive three years of free wings. Two runners-up will win a $250 and $100 gift card.

The Triple Atomic sauce measures 500,000 on the Scoville scale, which measures the hotness of a chili pepper. A jalapeno, for example, measures between 2,500 and 8,000 on the Scoville scale.

“We want to know if you’re tough enough to handle the heat of our latest sauce,” said Bob Mentrek, senior vice president of promotions and marketing at Quaker Steak & Lube. “This isn’t an eating contest; it’s a state of mind. We’re asking The Lube fan nation to prove to us why they are tougher, and hotter, than the hottest wings around.”

Quaker Steak is offering a sneak peak of the site at http://www.tripleatomictough.com/qsnl/.

Contact Ron Ruggless at [email protected].

About the Author

Ron Ruggless

Senior Editor, Nation’s Restaurant News / Restaurant Hospitality

Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines. 

Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing. 

Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.

Ron Ruggless’ experience:

Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)

Features Editor – Dallas Times Herald (1989-1991)

Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)

Editing Roles – Dallas Times Herald (1982-1987)

Editing Roles – Charlotte (N.C.) Observer (1980-1982)

Editing Roles – Omaha (Neb.) World-Herald (1978-1980)

Email: [email protected]

Social media:

Twitter@RonRuggless

LinkedIn: www.linkedin.com/in/ronruggless

Instagram: @RonRuggless

TikTok: @RonRuggless

 

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