The salad chain has partnered with Grow Food Packing to retail its salad dressings at H.E.B.
Houston-based salad chain Salata has partnered with Grow Food Packing to launch a new line of its bottled salad dressings at select H.E.B. locations in Texas. The bottled dressings flavors include Buttermilk Ranch, Chipotle Ranch, Fresh Herb Vinaigrette, Balsamic Vinaigrette, and Ginger Lime Vinaigrette. Each 12.5-oz bottle is sold individually for $6.48.
“Our house-made dressings are the heart of our salads at Salata. Our mission is to create made-from-scratch recipes that highlight our quality, uniqueness, and fresh flavors. We’re thrilled to announce our partnership with Grow Food Packing, making it possible for everyone to bring these flavors home,” Salata President Michele Maerz said in a statement. “Not only do our dressings work great on salads, but they make wonderful marinades and dipping sauces as well.”
The bottled dressings are available at select H.E.B. locations across Houston, Austin, San Antonio, Dallas, Temple, and Waco.
“We are proud to make Salata’s popular salad dressings available to communities around the state that already know and love them, as well as new regions who might not have the opportunity to visit a restaurant,” Randy Tullos, president of Grow Food Packing, said in a statement.
Salata isn’t the only restaurant concept targeting a retail presence to grow reach and brand awareness. Chick-fil-A started selling its bottled sauces at retailers in 2020 and expanded into salad dressings earlier this year. Moe’s Original BBQ also started selling its sauce at retailers earlier this year, while longtime retail veteran White Castle expanded its partnership with Bellisio Foods to bring its chicken rings to the frozen aisle.
The accretive revenue stream without the potential to cannibalize core sales is a driver behind most brands’ consumer packaged goods presence. And that list of brands is growing, from Krispy Kreme, Starbucks and Dunkin’ to Taco Bell, Panera and Cava. Focus Brands, parent company of Cinnabon and Auntie Anne’s, generates nearly $2 billion in annual retail sales from more than 100 products across its seven brands, and plans to keep growing its retail channel.
Contact Alicia Kelso at [email protected]
