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Consumers choose smaller, better-burger chains over the largest quick-services players in Market Force Information’s recent survey
Mark Brandau
For the second straight year, Five Guys Burgers and Fries and In-N-Out Burger were named the No. 1 and No. 2 favorite quick-service burger chains in Market Force Information’s survey of American consumers.
Market Force polled 7,600 people in August, asking them to identify their favorite restaurant chains in six categories from among dozens of choices. In the company's first released report, focusing on the hamburger category, Five Guys and In-N-Out were the top two finishers by percentage of respondents saying the chains were their favorite, indexed by system size — the same finish as last year’s survey for all quick-service chains.
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