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Ron Ruggless
SAN ANTONIO Whataburger this week joined the better burger battle by rolling out its new Chop House Cheddar Burger for a limited time.
The Chop House burger, which features two grilled beef patties, grilled onions, shredded cheddar cheese, two slices of bacon and steak sauce on a five-inch bun, is the first new twist the 700-unit chain has made to its classic Whataburger offering since 2007. The Chop House is $4.69 for the burger alone and $6.69 with a drink and fries. It will be available through Aug. 31, and as of Monday, Aug. 10, Whataburger restaurants in about 20 select markets were offering a free lemon pie with a Chop House purchase.
“Our customers expect this kind of hearty burger from Whataburger,” said Todd Coerver, Whataburger’s vice president for marketing and innovation. “Americans want premium ingredients and steakhouse-inspired meals that fit their budgets.”
Over the years, the chain’s specialty burgers, like the A.1. Thick & Hearty Burger, have inspired a following that counts down the burger’s yearly debut and even has dedicated Facebook fan groups.
The premium burger war has been heating up in the past few months. Most recently, McDonald’s in mid-July rolled out its long-awaited Angus Third Pounder. Also fighting in the better burger battle are CKE Restaurants Inc. with the Original Six Dollar Burger offered at its Carl’s Jr. and Hardee’s chains, and Burger King with its Steakhouse Burger.
Contact Ron Ruggless at [email protected]
