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A look at the year in brand collaborations – on and off the menuA look at the year in brand collaborations – on and off the menu

From Stanley to Life Is Good and Frito-Lay, restaurants got creative with partnerships in 2024

Alicia Kelso, Executive Editor

December 17, 2024

11 Slides
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Brand collaborations are nothing new in the restaurant space, but we’ve seen an uptick in such partnerships – on the menu, in marketing campaigns, for merch launches, or otherwise – as companies look to expand awareness, leverage other hot concepts, and simply create new, and fun, news. Here is a look at some of that news from 2024:

About the Author

Alicia Kelso

Executive Editor, Nation's Restaurant News

Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com and PizzaMarketplace.com. When her son was born, she left the industry to pursue a role in higher education, but swiftly returned after realizing how much she missed the space. In filling that void, Alicia added a contributor role at Restaurant Dive and a senior contributor role at Forbes.
Her work has appeared in publications around the world, including Forbes Asia, NPR, Bloomberg, The Seattle Times, Crain's Chicago, Good Morning America and Franchise Asia Magazine.
Alicia holds a degree in journalism from Bowling Green State University, where she competed on the women's swim team. In addition to cheering for the BGSU Falcons, Alicia is a rabid Michigan fan and will talk about college football with anyone willing to engage. She lives in Louisville, Kentucky, with her wife and son.

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