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A new look for Moe’s Southwest GrillA new look for Moe’s Southwest Grill

Brand patented a new logo and has plans for a new look

Gloria Dawson

March 21, 2018

1 Min Read
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The stark, red lettering and chili pepper apostrophe will be replaced by a sleek, modern logo for Moe’s Southwest Grill. The fast-casual Mexican brand patented a new logo with black and orange lettering framed in turquoise earlier this month.

The Atlanta, GA.-based company, which is owned by Focus Brands Inc. has had the same logo since it was established in 2000.

moes-southwest-grill-logo.gif

This new logo indicates more changes to come, according to Lindsay Haynes, the public relations manager of Focus Brands.

“Moe’s Southwest Grill is testing a new store design, and the logo is one component of that,” she wrote in an email. More details will be released in the next few weeks, she added.

As of 2017, there were 700 Moe’s Southwest Grill locations throughout the U.S. 

Contact Gloria Dawson at [email protected] 

Follow her on Twitter: @gloriadawson

About the Author

Gloria Dawson

Gloria Dawson is a senior editor at Nation’s Restaurant News, Restaurant Hospitality and Supermarket News. She writes and edits breaking news and feature stories and conceptualizes and manages various sections and special issues of NRN magazine.

She joined the restaurant and food group in 2018 after writing for the New York Times, the Wall Street Journal, Eater and various other publications. She earned her master's degree from Columbia University Graduate School of Journalism and her BFA in art history and photography from the Art Institute of Boston at Lesley University.

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