Baskin-Robbins appoints marketing leaderBaskin-Robbins appoints marketing leader

Canton Mass.

CANTON Mass. Dunkin' Brands Inc. has named Brian O’Mara vice president of marketing for its Baskin-Robbins ice cream brand.

O’Mara will have oversight of all marketing functions for Baskin-Robbins' U.S. operations, including brand management, new product development, media planning, and integrated marketing communications and promotions. He will report to Srinivas Kumar, Baskin-Robbins’ chief brand operating officer.

“I am delighted to join Baskin-Robbins and to have the opportunity to play a key role in determining the future of one of America’s most beloved and iconic brands,” O’Mara said. “It’s an exciting time to join this company, and I look forward to working with the entire organization to develop innovative marketing strategies to further build the brand.”

Before joining Baskin-Robbins, O’Mara spent the past 20 years at McDonald's Canada, where he most recently served as chief marketing officer.

Baskin-Robbins has more than 6,000 stores in 33 countries.

Contact Elissa Elan at [email protected].