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Boyz II Men croons over return of Wendy's Pretzel Bacon CheeseburgerBoyz II Men croons over return of Wendy's Pretzel Bacon Cheeseburger

The R&B group sings tweets about the chain’s popular sandwich

Bret Thorn, Senior Food Editor

July 9, 2014

2 Min Read
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Boyz II Men is the latest musical group to help Wendy’s promote its Pretzel Bacon Cheeseburger by turning tweets into love songs about the limited-time offer.

The R&B trio appeared at a karaoke kiosk set up in New York’s Times Square this week to promote the return of the sandwich, which was introduced to high acclaim last summer. The group is also scheduled to appear in a video, singing the tweets as part of a digital campaign that starts July 10.

The social media response to the burger when it was tested in spring 2013 was so positive that Wendy’s enlisted reality TV star and 98 Degrees crooner Nick Lachey to turn those tweets into love songs.

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“We thought it was funny as hell,” said Nathan Morris, Boyz II Men’s baritone. “We thought it would be something good for us to do.

“We’re really trying to let people know a little bit more about our personalities and who we are,” Morris added.

Morris worked at a Wendy’s restaurant in Philadelphia for two months when he was 16 years old, but otherwise has no connection to the brand.

Boyz II Men did a promotion with the Kia Sorrento automobile earlier this year, using the car to drive to fan’s homes.

“We were showing up at people’s houses, doing serenades,” Morris said.

Morris and fellow Boyz II Men members Wanya Morris and Shawn Stockman composed their pretzel love songs using tweets with the hashtag #pretzellovesongs.

“We just added the melody and gave it some life,” Morris said. “It’s fun to get people’s point of view and to try to express their opinion.”

He added that Boyz II Men’s fan base runs from people ages seven to 70, and probably meshed well with Wendy’s customers.



The Pretzel Bacon Cheeseburger, which received a MenuMasters award from Nation’s Restaurant News this year, is a Wendy’s beef patty topped with bacon, nine-leaf lettuce mix, Cheddar cheese, Cheddar sauce and honey mustard on a pretzel bun.

Last October, Wendy’s also offered a Pretzel Pub Chicken Sandwich on the same bun. It was available with a choice of breaded homestyle, grilled or spicy chicken with lettuce, tomato, spring mix, Muenster cheese, Cheddar sauce and honey mustard.

Since then the burger giant has continued to offer other premium breads, including brioche and ciabatta.

Contact Bret Thorn at [email protected].
Follow him on Twitter: @foodwriterdiary

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About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

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