Chains put the focus back on food
Carl’s Jr. and Hardee’s are ready to go back to food, not boobs.
In their advertising, that is.
Longtime CEO Andy Puzder announced plans to step down earlier this month, after an unsuccessful bid for U.S. Secretary of Labor, and new CEO Jason Marker is scheduled to come on board in April. In a move the company officials say is unrelated and has long been in the works, Franklin, Tenn.-based parent CKE Restaurants Holdings Inc. launched on Wednesday a new marketing campaign that attempts to bring Carl’s Jr. and Hardee’s back to their roots as “pioneers of the great American burger.”
Notably missing in the campaign are the bikini-wearing actresses and supermodels that have long been the focus of the company’s marketing efforts.
CKE explained it...
This content is available for registered users
Already Subscribed?
