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DEL TACO EXPANDS FIELD MARKETING TEAM TO BOOST LOCAL EFFORTSDEL TACO EXPANDS FIELD MARKETING TEAM TO BOOST LOCAL EFFORTS

January 8, 2007

1 Min Read
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LAKE FOREST, CALIF. Del Taco has expanded its field marketing team to strengthen marketing at the local level. —Mexican quick-service chain

Brian Moriarty, who joined Del Taco in 2003, was named to the new position of director of field marketing. In that role he is responsible for communications, local-store marketing, promotions and budgeting for all company and franchised units. —Mexican quick-service chain

The 480-unit chain, which is based here, also hired three field marketing managers: Amy Andrade, formerly an account director for Johnson/Ukropina Creative Marketing in Irvine, Calif.; Adrienne Keenan, who worked in restaurant operations and local-store marketing for Chipotle Mexican Grill; and Stephanie Sproull, who previously held field-marketing responsibilities for Domino’s Pizza and juice and smoothie chain Juice it Up! —Mexican quick-service chain

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