Sponsored By

Dunkin’ partners with country music star Joe NicholsDunkin’ partners with country music star Joe Nichols

Bret Thorn, Senior Food Editor

June 21, 2011

2 Min Read
Nation's Restaurant News logo in a gray background | Nation's Restaurant News

Bret Thorn

Dunkin’ Donuts and country music star Joe Nichols will partner on June 22, when Nichols holds a live chat on the quick-service coffee-and-donut chain’s Facebook page, Dunkin’ said on Tuesday.

Dunkin’ will sponsor Nichols’ nationwide concert tour this summer to help promote its iced coffee and also will offer chances to win tickets, access to private performances and autographed memorabilia from Nichols, a four-time Grammy nominee who has had eight top 10 radio hits and four No. 1 songs.

Wednesday’s live video chat will be held at 7 p.m. Eastern Daylight Time and will include an acoustic performance.
Dunkin’s 3.6 million member Facebook community will have the opportunity to ask questions of the musician during the chat at facebook.com/dunkindonuts. It’s the first such chat on Dunkin’s Facebook page, the company said.

Dunkin first collaborated with Nichols in Boston in November 2010, when he was a featured guest and performer at an event to help launch the 9,800-plus-unit chain’s partnership with the United Service Organizations to support U.S. troops and their families.

In a press release, John Costello, chief global marketing and innovation officer for Dunkin’ Brands, parent company of Dunkin’ Donuts, said the partnership was intended to help promote the company’s iced coffee.

“Dunkin’ Donuts is pleased to partner with Joe Nichols to provide fans exclusive opportunities to connect with Joe and his music and at the same time shine the spotlight on our iced coffee as the perfect refreshing beverage to keep people running all year long,” he said.

“Dunkin' Donuts already made my favorite coffee, so there was an immediate interest on my part,” Nichols said in the release. “And after seeing them so proactively supporting the troops via the USO, and given my very public support of military personnel, we found out we had even more in common. The more we talked, the more the connection between us grew. I can’t imagine a better fit.”

Contact Bret Thorn: [email protected].
Follow him on twitter: @foodwriterdiary
 

About the Author

Bret Thorn

Senior Food Editor, Nation's Restaurant News

Senior Food & Beverage Editor

Bret Thorn is senior food & beverage editor for Nation’s Restaurant News and Restaurant Hospitality for Informa’s Restaurants and Food Group, with responsibility for spotting and reporting on food and beverage trends across the country for both publications as well as guiding overall F&B coverage. 

He is the host of a podcast, In the Kitchen with Bret Thorn, which features interviews with chefs, food & beverage authorities and other experts in foodservice operations.

From 2005 to 2008 he also wrote the Kitchen Dish column for The New York Sun, covering restaurant openings and chefs’ career moves in New York City.

He joined Nation’s Restaurant News in 1999 after spending about five years in Thailand, where he wrote articles about business, banking and finance as well as restaurant reviews and food columns for Manager magazine and Asia Times newspaper. He joined Restaurant Hospitality’s staff in 2016 while retaining his position at NRN. 

A magna cum laude graduate of Tufts University in Medford, Mass., with a bachelor’s degree in history, and a member of Phi Beta Kappa, Thorn also studied traditional French cooking at Le Cordon Bleu Ecole de Cuisine in Paris. He spent his junior year of college in China, studying Chinese language, history and culture for a semester each at Nanjing University and Beijing University. While in Beijing, he also worked for ABC News during the protests and ultimate crackdown in and around Tiananmen Square in 1989.

Thorn’s monthly column in Nation’s Restaurant News won the 2006 Jesse H. Neal National Business Journalism Award for best staff-written editorial or opinion column.

He served as president of the International Foodservice Editorial Council, or IFEC, in 2005.

Thorn wrote the entry on comfort food in the Oxford Encyclopedia of Food and Drink in America, 2nd edition, published in 2012. He also wrote a history of plated desserts for the Oxford Companion to Sugar and Sweets, published in 2015.

He was inducted into the Disciples d’Escoffier in 2014.

A Colorado native originally from Denver, Thorn lives in Brooklyn, N.Y.

Bret Thorn’s areas of expertise include food and beverage trends in restaurants, French cuisine, the cuisines of Asia in general and Thailand in particular, restaurant operations and service trends. 

Bret Thorn’s Experience: 

Nation’s Restaurant News, food & beverage editor, 1999-Present
New York Sun, columnist, 2005-2008 
Asia Times, sub editor, 1995-1997
Manager magazine, senior editor and restaurant critic, 1992-1997
ABC News, runner, May-July, 1989

Education:
Tufts University, BA in history, 1990
Peking University, studied Chinese language, spring, 1989
Nanjing University, studied Chinese language and culture, fall, 1988 
Le Cordon Bleu Ecole de Cuisine, Cértificat Elémentaire, 1986

Email: [email protected]

Social Media:
LinkedIn: https://www.linkedin.com/in/bret-thorn-468b663/
Facebook: https://www.facebook.com/bret.thorn.52
Twitter: @foodwriterdiary
Instagram: @foodwriterdiary

Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.