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ESPN Zone names marketing and sales directorESPN Zone names marketing and sales director

Lisa Jennings, Executive Editor

April 16, 2009

1 Min Read
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Lisa Jennings

BURBANK Calif. Christine Baum has been promoted to the position of director of marketing and sales for the nine-unit ESPN Zone chain, officials said Wednesday.

Previously national manager of marketing and communication, Baum will be responsible for the marketing and sales teams at all of the casual-dining sports grill chain's locations. Her duties will include brand management, advertising, promotions, the website, public relations, event sales and sponsorship sales. She joined parent company Disney Regional Entertainment, based in Burbank, Calif., in 2005.

Prior to joining Disney, Baum worked in the automotive industry and was involved with brand launches for Toyota, Scion, Lexus and Honda. She has also worked in the entertainment industry on theme park development for The OZ Entertainment Co.

Contact Lisa Jennings at [email protected].

About the Author

Lisa Jennings

Executive Editor, Nation's Restaurant News and Restaurant Hospitality

Lisa Jennings is executive editor of Nation’s Restaurant News and Restaurant Hospitality. She joined the NRN staff as West Coast editor in 2004 as a veteran journalist. Before joining NRN, she spent 11 years at The Commercial Appeal, the daily newspaper in Memphis, Tenn., most recently as editor of the Food and Health & Wellness sections. Prior experience includes staff reporting for the Washington Business Journal and United Press International.

Lisa’s areas of expertise include coverage of both large public restaurant chains and small independents, the regulatory and legal landscapes impacting the industry overall, as well as helping operators find solutions to run their business better.

Lisa Jennings’ experience:

Executive editor, NRN (March 2020 to present)

Executive editor, Restaurant Hospitality (January 2018 to present)

Senior editor, NRN (September 2004 to March 2020)

Reporter/editor, The Commercial Appeal (1990-2001)

Reporter, Washington Business Journal (1985-1987)

Contact Lisa Jennings at:

[email protected]

@livetodineout

https://www.linkedin.com/in/lisa-jennings-83202510/

 

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