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How Gen Z and Gen Alpha are influencing brands like Carl's Jr. to change advertisingHow Gen Z and Gen Alpha are influencing brands like Carl's Jr. to change advertising

Holly Petre, Assistant Digital Editor

February 14, 2024

 

For a free burger promotion on Monday, February 12, burger chain Carl’s Jr. went big. Like Super Bowl ad big.

The chain ran an ad at the game that was a fighter jet scene reminiscent of the Top Gun films with pilots rushing to get their free burger.

Carl’s Jr. announced it would be giving away free Western Bacon Cheeseburgers to its loyalty program the day after the Super Bowl.

Customers with the Carl’s Jr. app who have joined the My Rewards program received the “Free Burger Day” offer and were able to order it through the app or show the app offer to team members at a restaurant. No purchase is necessary.

The company said the giveaway is part of an effort to distance Carl's Jr. and Hardee's, which had often been marketed together.

Read more about:

Carl’s Jr.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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