How Pizza Hut is leading the future of restaurant marketingHow Pizza Hut is leading the future of restaurant marketing

Pizza Hut, the division of Yum Brands Inc., is partnering with online influencer Keith Lee for a new benefit pie, the company said Tuesday.

Plano, Texas-based Pizza Hut is teaming with the NAACP Outstanding Social Media Personality winner to support both Lee’s charities as well as promote its “$12 Any” campaign, which allows customers to customize their toppings and crust.

Lee’s community pizza features his family favorite toppings, pepperoni and bacon, on a hand-tossed crust.

Lee is known for his food content pushed to more than 16 million TikTok followers.

As part of this partnership, Pizza Hut and Lee will donate $50,000 to Southfield ANT and OakHills High School, where Keith and his wife, Ronni, attended high school.