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How the battle for Taco Tuesday impacts both brands involvedHow the battle for Taco Tuesday impacts both brands involved

Holly Petre, Assistant Digital Editor

May 18, 2023

 

Taco Bell is fighting to “liberate” Taco Tuesday. The company announced today it has filed legal petitions to cancel the federal trademark registrations for “Taco Tuesday” via the USPTO Trademark Trial and Appeal Board. The company says it believes “Taco Tuesday” should belong to “all who make, sell, eat and celebrate tacos.”

The company is not seeking damages or trademark rights, but rather the ability for usage of a common term via the cancelation of trademark registrations; meaning no one restaurant will be able to claim exclusive rights to Taco Tuesday. Taco Bell said it wants “Taco Tuesday” to be free for all restaurants and vendors to use the term without fear of a cease-and-desist letter or lawsuit.

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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