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Krispy Kreme's reach is broader than everKrispy Kreme's reach is broader than ever

Holly Petre, Assistant Digital Editor

February 16, 2023

 

For the past few quarters now, Krispy Kreme has been talking about its pivot to an omnichannel strategy: shifting its focus from doughnut shops to hubs, spokes, and doors, where customers can access their favorite doughnuts in places like grocery store aisles and McDonald’s drive-thrus. The strategy appears to be paying off, as the Charlotte, N.C.-based company reported 9.2% revenue growth and 15% sales per hub growth in North America for the fourth quarter ended Jan. 1

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a digital editor for Nation’s Restaurant News as well as the host of NRN’s podcast, Extra Serving, and producer for Informa Restaurant and Food Group’s other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

 

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